دور التسويق في قطاع الخدمات الصحية من وجهة نظر المستفيدين منها

  
Abstract:  
       The present study covers the role of marketing in the sector of health care
from the consumer's point of view. The significance of this research lies in the
vital role played by health care in the  developmental effort of Algeria. The
health services are herein described with a determination of their marketing
features. The Importance of the provision of health care services to patients is
equally analyzed. Subsequently, the  study broaches upon the role of
marketing and the variety its level as witnessed in this type of service. The
dissertation proceeds to broach upon the concept of quality and the
determination of its main component  elements in health care services. The
problematic entailed the recourse to field research, which was implemented in
"Clinique des pins" (a private hospital located in setif).The research stars
with the hypothesis that the quality of health care depends upon a number if
variables in marketing Mix, so that research was conducted on ,marketing as
an effective tool in the implementation of the desired level of quality in health
care. Our focus was on determining  both internal as well as external,
marketing elements: that is, on external and relational mix ,marketing as
variables contributing to the improvement of health services quality    then
consumer satisfaction and ultimately polishing the Organization's Image to
foster its competitive edge. The basic hypothesis was that ,marketing makes
significant contribution to the amelioration of health care quality.